As a marketing professional, my passion is putting business owners and nonprofits in the driver’s seat of their marketing plans. One of the most important aspects of a marketing plan includes your consumer’s online experience. The possibilities on how our clients can reach their consumers online are endless. Whether we are crafting a social media strategy or writing creative, fresh content for their website, our goal is to make their customer’s online experience informative and unique.

Businesses want to know: How do I get my consumer’s attention? The most important marketing tool you have is your online presence and it’s essential that you know how to drive traffic to your website. Consider these tips if you want to connect with your current and prospective consumers online.

Keyword Research: Driving traffic to your website is not just as easy as consumers searching for you on Google. Keyword research and search engine optimization are both vital tools that literally put you right where your consumers are looking. This includes extensively researching current trends, search activities and competitive sites to you the advantage of being at the top of search engine results, increasing the probability of catching the attention of your target audience.

Social Media Management: Today, social media is just as important as a company’s website. Nothing drives traffic to your website better than the proper use of social media, like Facebook, Twitter, LinkedIn and even Google+. Make it a top priority to not only research which social media portals will work best for your marketing strategy, but also examine best methods for scheduling posts, generating conversation starters and driving engagement.

Blogs: Never underestimate the power of talking directly with your clients. The best way to do that online is through blogging. Writing about your products, the history of your company, trending news topics or even showing tutorials are all great ways to get your consumer talking about your brand. Blogs enable you to start a conversation with your consumers and tap into what they want to hear. It’s a personal touch that your consumer will appreciate.

Engagement: If you want to succeed online, you have to engage your audience. This means you have to get in the conversation, no matter where it started. In doing so, the audience will see you not only as a company that wants to provide a product or service, but also as the expert in your field. Build engagement into your online marketing strategy so you have consistent activity. In doing so, others will begin to link to your site and your content, follow you on social media channels and reach out for more information.

Most importantly, you have to be consistent and patient. Don’t expect that your online experience will match that of Amazon or Facebook right out of the gate. And, unless you have a budget that matches either of these giants, be realistic in your expectations. You can enjoy a strong online presence with a growing audience. Just remember – it’s a marathon and not a sprint. The best rewards come to those who are in it for the long haul.

Jen Herron
Director of Client Acquisition

Jen Herron is the Director of Client Acquisition at SJC Marketing, where she works closely with clients to implement effective marketing strategies and create original content.