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Social Media Marketing Requires Clear Objectives

October 15, 2013 8:24 pm Published by Comments Off on Social Media Marketing Requires Clear Objectives

Using social media in a marketing strategy is pretty much par for the course today. But surprisingly, organizations are still getting it wrong. Simply creating social media pages isn’t enough... View Article

Understanding Business Succession Planning

October 15, 2013 6:11 pm Published by Comments Off on Understanding Business Succession Planning

Two things come immediately to mind when I think of succession planning. One is an old saying as to when is the best time to plant a tree and the... View Article

How to Drive Performance Management

October 11, 2013 7:36 pm Published by Comments Off on How to Drive Performance Management

Performance management includes activities which ensure goals are consistently being met in an effective and efficient manner. Performance management can focus on the performance of an organization, a department or... View Article

Writing a Business Plan

October 10, 2013 5:02 pm Published by Comments Off on Writing a Business Plan

A business plan is a vital, living document that has multiple uses for a business. It can be used to secure financing, as an operating guide, or just as a... View Article

Marketing the Consistent Message

October 4, 2013 8:56 pm Published by Comments Off on Marketing the Consistent Message

The key to creating a brand your audience can trust is by creating a consistent message for your customer. With the introduction of social media into the messaging world, things... View Article

Writing a Solid Job Description, Part II

October 4, 2013 8:21 pm Published by Comments Off on Writing a Solid Job Description, Part II

In Writing a Solid Job Description Part I, you had the opportunity to explore a breakdown of the basics. Here, you can explore the remaining basic concepts and how they... View Article

The Importance of a First Impression

October 4, 2013 7:44 pm Published by Comments Off on The Importance of a First Impression

Fair or not, you have only mere moments to make an initial impression on prospective customers and clientele.  Within the first minutes of the encounter, business partners and customers are... View Article