Author Archives for Kristi Rasmussen

Sales Strategies for Businesses

August 9, 2013 3:12 pm Published by Comments Off on Sales Strategies for Businesses

When I sit down with a prospect or client, I first want to learn about their business. We refer to this process as a Customer Needs Analysis. The more I... View Article


Branding Your Business

August 9, 2013 3:07 pm Published by Comments Off on Branding Your Business

Branding is essential to your company’s success. The name of your organization, the awesome logo, and your catchy tagline is going to come together to express far more than you... View Article


The Challenges of the Hiring Process

August 9, 2013 3:06 pm Published by Comments Off on The Challenges of the Hiring Process

Most employers are aware that there are traps for the unwary in the new employee hiring process under various state and federal laws. Relying on ethics and “good instincts” can... View Article


Writing a Solid Job Description, Part I

August 9, 2013 2:55 pm Published by Comments Off on Writing a Solid Job Description, Part I

Besides their obvious purpose of identifying work to be performed, well-written job descriptions are integral in recruiting and interviewing prospective employees, rating job performance, classifying employees as exempt or non-exempt... View Article


Storm Water Issues

August 9, 2013 2:53 pm Published by Comments Off on Storm Water Issues

When planning a new construction project for your business there are many issues to address. One of the lesser known and intimidating issues can be how you are required to... View Article


SJC Marketing

August 9, 2013 2:46 pm Published by Comments Off on SJC Marketing

SJC Marketing is a full-service marketing, communications, and content company offering professional communications solutions for businesses locally, regionally, and nationally. Susan is a professional writer with expertise in marketing, communications,... View Article


How to Create a Budget for Your Business

August 9, 2013 2:34 pm Published by Comments Off on How to Create a Budget for Your Business

Keeping a new small business healthy and moving forward requires focusing on many different areas at once. One of the most important responsibilities you have is making and following a... View Article


Beyond QuickBooks – What You Need to Know

August 9, 2013 2:22 pm Published by Comments Off on Beyond QuickBooks – What You Need to Know

QuickBooks is the leading small business tool when it comes to accounting. The system is peerless for serving the needs of beginning businesses. However, growing companies and larger businesses have... View Article